Advertising secrets of the written word

Advertising secrets of the written word

And that's the point of this book. Advertising Secrets of the Written Word takes you through his entire seminar process - from the techniques he uses to write copy to the psychological triggers that cause people to buy, plus plenty of ad examples that illustrate his points/5 8/10/ · Share or Embed This Item. blogger.com: 7/22/ · Summary of Advertising Secrets of the Written Word Joe Sugarman is, ostensibly, a legend. At least according to KISSmetrics, American Writers and Artists, Inc., and blogger.com In what is, I’m sure, an unrelated, complete coincidence, this is also how the endorsements printed on Joe Sugarman’s books describe Joe Sugarman

Advertising Secrets of the Written Word

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. To get the free app, enter your mobile phone number. close ; } } this. getElementById iframeId ; iframe. max contentDiv. scrollHeight, contentDiv. offsetHeight, contentDiv. document iframe. The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs.

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Word Wise. Enhanced typesetting. See all details. Next page. Due to its large file size, this book may take longer to download. Item Under Review. Yo-Yo Ma: Beginner's Mind. Hear an icon's life story, timeless music, and message. Listen free. Kindle Cloud Reader Read instantly in your browser. Customers who bought this item also bought. Page 1 of 1 Start over Page 1 of 1. The Boron Letters. Gary Halbert. Kindle Edition. The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters.

Joseph Sugarman. Ogilvy on Advertising. David Ogilvy. This book will teach you how to write better. Neville Medhora. Scientific Advertising : Library of Congress Facsimile Edition. Claude C. How To Write A Good Advertisement: A Short Course In Copywriting. Victor O. Customers who viewed this item also viewed.

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Register a free business account. About advertising secrets of the written word Author Joseph Sugarman has been highly recognized for his effective advertising copy and the innovations he's brought to the direct marketing field. He advertising secrets of the written word many awards to include Direct Marketing Man of the Year and the distinguished Maxwell Sackheim Award for his career contributions to direct marketing, advertising secrets of the written word.

He's become a role model for many in sales, marketing and direct marketing. He has authored five books and has successful run several business--all created from the power of his pen. Every trade has its role models. And for me, there is no better model for ad copywriters or maazine editors He knows how to build a story Product details ASIN : BR5AH48 Publisher : Delstar Publishing June 1, Publication date : June 1, Language : English File size : Advertising secrets of the written word Text-to-Speech : Enabled Screen Reader : Supported Enhanced typesetting : Enabled X-Ray : Not Enabled Word Wise : Enabled Lending : Enabled.

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Please try again later. Verified Purchase. I bought this after reading somewhere else that ANOTHER one of Sugarman's staples was all wrapped up into this book anyway. I haven't even finished the whole thing but sheesh… studying the psychological triggers alone will give you so much freaking insight into ALL advertising!! The book is also chock full of REAL examples.

I'd say my favorite thing about Mr. Sugarman's writing is his really humble personality that comes through. He shares his experiences. He just tell you so you can learn where he went wrong in the past—where his ideas and campaigns made him "lose his shirt.

Add it to your copywriting library. VINE VOICE. And that is what makes this book so good. Sugarman never did much writing for other people. He wrote to cover his payroll and build his own business - risking Millions of dollars a year, advertising secrets of the written word, OF HIS OWN MONEY, to test his ideas. He confesses he lost more often than he won but when he wrote a winner he sometimes won big.

Along the way he learned harsh truths about business. He's not only a gifted and original copywriter, he's a shrewd business strategist - Sugarman promoted electronic gimmicks and gadgets that would get severely devalued as new technology came along, sometimes in a matter of months - so he's particularly relevant to writers and marketers in the "internet marketing" niches today, where the novel and hypey often carries the day. I read Sugraman's ads when I was a kid and also Drew Kaplan's when will that Masked Man write a book?

and was transfixed. Still later in I discovered J. Peterman's catalogs. I got started writing copy for my woodworking business before I lost interest in the long hours and physical grind of production. Writing copy later became the keystone to my success online - and Sugarman was the first copywriting "bible" I acquired. I wouldn't actually recommend this book as the first one you read - it's about marketing and the mail order business as much as it is about psychology and copywriting so it doesn't cover salesletter structure in a way that will be useful to everybody just starting out unless you sell gadgets like Sugarman did.

I'm not saying he is not a master because he clearly is - just that there are other books you might want to read first like Victor Schwab's excellent book. If you have even a little bit of interest in writing or editing or working in any kind of advertising, even if it is just a simple flyer for your business or nonprofit fund raiser this book will easily pay for itself.

I've read and reviewed a few books on writing, advertising secrets of the written word, from Stephen King's nonfiction work on writing fiction to books on writing nonfiction.

This advertising secrets of the written word stands up there with the best of them, and I'd recommend this work to writers of all types. Joseph Sugarman explains the purpose of the headline. It's to get the second line read. The purpose of the second line, well, advertising secrets of the written word, that's to get the third line read. If fiction writers followed this formula, they'd sell more books.

Joe Sugarman's Greatest Marketing Secret

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Advertising secrets of the written word ( edition) | Open Library

Advertising Secrets of the Written Word takes you through his entire seminar process - from the techniques he uses to write copy to the psychological triggers that cause people to buy, plus plenty of ad examples that illustrate his points 8/10/ · Share or Embed This Item. blogger.com: And that's the point of this book. Advertising Secrets of the Written Word takes you through his entire seminar process - from the techniques he uses to write copy to the psychological triggers that cause people to buy, plus plenty of ad examples that illustrate his points/5